Sites with separate mobile URLs should just move to a responsive design.Don’t block Google from your duplicate content, just manage it better.Minimize boilerplate repetition across your site.Consolidate ranking equity & potential in high-quality canonical pages.Use the URL parameter handling tool in Google Search Console where necessary.Apply 301 permanent redirects where necessary.Implement the rel=”canonical” link element on all pages on your site to minimise duplicate content.Don’t create thin-pages with little value add to users.Do not ‘ spin‘ text on pages on your site.Don’t add content to your pages that is found verbatim on other pages on the web.Only add unique hand-written content to your web pages.Do NOT expect to rank high in Google with content found on other, more trusted sites. Google PENALISES low-quality verbose spun content copied from other web pages. Google DEMOTES manipulative duplicated content in SERPS. Google filters duplicate content in SERPS.
Google rewards unique content and the signals associated with added value.
Google DOES NOT have a duplicate content penalty. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.” – Google Search Quality Evaluator Guidelines, 2017
#CONTENT DUPLICACY MANUAL#
QUOTE: “ Important : The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users.